“When faced with something worthwhile to do, people naturally turn to methods that are familiar to them.
But what if the familiar path is now filled with competing businesses with more resources? What if the opportunity requires a different approach?
If businesses are to become valuable they need to be able to be innovative in ways that are appreciated by profitable customers. Most businesses have more potential to unlock and leaders can do this with a small steer in the right direction.
This is what we do.” Kel Marsh
Corporate River works to make growing a business an exciting and rewarding experience through the intelligent application of proven knowledge.
We’ve always encouraged leaders to unlock the full potential within their business, which means we’ve tackled the difficult things that leaders encounter during business growth. Over time we have built a pool of unique knowledge and tools that enables businesses to gather momentum while lowering risk.
Our business platform has been used by more than 400 business owners/leaders to identify future value-filled business opportunities, enabling leaders to align their teams and implement practical plans and seize those opportunities.
Our clients are growing nationally and within global regions. Some have won national business awards.
We have co-written proposals for businesses and universities that have won large ‘landmark’ projects and funding.
SEE THINK UNDERSTAND PLAN EXECUTE GROW
We like to see our client's big objectives become reality.
We are end goal-minded, use good business sense as our guide, and we are responsible. There is a good chance that you will respect us at the end of a big project.
Some of the things that business leaders have asked us to assist them with.
Learn to like learning
Pitching marketing services to the Belgium managers of Stella Artois within a week of landing a job in London turned out to be a steep learning curve for a young New Zealander and understanding the thinking used by leaders of large businesses intent on international growth.
While inspiring to work with, senior leaders with big plans have a low tolerance for conventional solutions and demand fresh new thinking to meet challenges that often have no precedence. Some of these people took the young Kel Marsh under their wing and lessons were learned that shaped his thinking and approach to business.
Make sure your strategy has a good chance of success before starting. Working successfully with these leaders meant developing an appreciation for big-picture, predicting what lies ahead, clever strategic thinking and execution - and always pass the ‘does this make good business sense’ test.
We don’t try to push businesses into conventional business frameworks.
That tends to make businesses similar in performance and drains inspiration out of the enterprise. Instead we suspend conventional thinking until we find out a) what is truly unique about each business, b) how it can become very valuable to customers and c) how it will 'speak' to customers to gain and hold their attention.
Once we have determined these three things we find there there is a confidence to create a truly unique plan with big objectives. Only then will we introduce the best practice rules that enhance and support the elements that sets the business apart, motivates the team and makes the business exciting.
We don’t fix what’s wrong with the business – we help leaders build better businesses. These are two different mindsets leading to very different results.
From the business owner of a high growth business: “Corporate River. It's been immensely helpful having your coaching. You have helped us to understand what our business opportunities are and given us a greater sense of control and confidence. This has been essential to moving to this level and into this market. We are really looking forward to the next level.”
COPYRIGHT © CORPORATE RIVER CONSULTING LTD