Kel Marsh, Corporate Rivers founder and CEO, facilitates of an export technology cluster, serves on several advisory boards and mentors business owners.
“Of course everyone wants the business challenges they face to shoehorn into easy, conventional solutions. Advice is often given to take paths that appear to be easy and to carry less risk. Taking these paths creates businesses that compete on the same playing field as the many who take the same route. If businesses are to have value, they need to be authentically different, comfortable with their own path and able to find and sing a unique song. The real risk for business owners is that they slowly build businesses that appear to those on the outside to be similar to their competitors. Business leaders can benefit by learning how to lead their businesses to a less crowded playing field." Kel Marsh |
Our evolving world is bringing a continuous flow of new business opportunities. Leaders who continually look ahead and determine what customers will value in the future, will position themselves where they can see and seize new opportunities.
Our mission is to help business leaders identify big developing opportunities, identify a ‘sweet spot’ and then help create strategy that creates an unfair advantage, builds exciting businesses and delivers a significant leap in performance and business value. We bring well-proven knowledge, tools, methodology and a mature business network that makes this an effective and exciting process. SEE THINK UNDERSTAND PLAN EXECUTE GROW |
What we doSome of the things that business leaders have asked us to assist them with.
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About usLeaving NZ, finding work in a large London firm and finding themselves out of their depth is something many young Kiwi’s experience. For Kel Marsh founder of Corporate River, a role in a firm specialising in non-British clients wasn’t part of his plan, nor was pitching services to Belgium managers of Stella Artois within a week of arriving. However it turned out to be a fortunate ‘thrown in the deep end’ experience and the beginning of a journey towards understanding the thinking used by successful leaders intent on international growth.
While inspiring and challenging to work with, it was necessary to quickly learn ways to work with senior leaders who shared a low tolerance for conventional solutions and constantly demand fresh new solutions to new challenges that have no precedence. Read more |
Unique DifferencesWe don’t try to push businesses into traditional or conventional best practice frameworks. That tends to make businesses similar in performance and drains inspiration out of the enterprise. Instead we suspend conventional thinking until we find out a) what is truly unique about each business, b) how it can become very valuable to customers and c) how it will 'speak' to customers to gain and hold their attention.
Once we have determined these three things we find there there is a confidence to create a truly unique plan with big objectives. Only then will we introduce the best practice rules that enhance and support the elements that sets the business apart, motivates the team and makes the business exciting. Read more |
From the business owner of a high growth business: “Corporate River. It's been immensely helpful having your coaching. You have helped us to understand what our business opportunities are and given us a greater sense of control and confidence. This has been essential to moving to this level and into this market. We are really looking forward to the next level.”
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